Surf the Greats community,
Over the past decade, Surf the Greats has been more than a surf shop—it’s been a movement. We’ve built a community that challenges the status quo, celebrates the rawness of coldwater surfing, and promotes inclusivity, sustainability and connection.
In 2024, we made the heavy-hearted decision to close our much-loved physical shop and surf school. This wasn't an end; it was a beginning. We have heard you: we aren't closing; we're evolving and growing. Surf the Greats is pivoting toward an online model that best suits serving you, our loyal community across Canada and beyond.
Over the past six months, we have been working hard behind the scenes to refresh our brand and envision our new website. We're stoked to launch a website that reflects us and our direction. Designed with our community in mind, we've made it faster, prettier, and packed with features to make your surfing life better.
Enjoy easier navigation, improved user experience, and a ton more info in our Journal where you'll find stories, tips, and resources to inspire on and off-the-water adventures.
Our mission from the get-go was to break the mould—to create a space where everyone belongs. As we forge ahead, this commitment will remain steadfast: to diversity, inclusivity, environmentalism, and community building.
We'll continue to empower community leaders, businesses, and organizations through meaningful partnerships that drive real impact. From working with Swim Drink Fish on water conservation to partnering with Brown Girl Outdoor World to provide opportunities for underrepresented communities and supporting initiatives like Brainfreeze for youth mental health-we'll be driving change and amplifying voices.
Together, we'll build a stronger, more inclusive surfing culture and protect the waters we ride.
Surf the Greats is still Canada's surfing destination, connecting surfers from coast to coast—and every lake and river in between. Thanks for being with us on this journey.
Explore the new website, stay in touch, and keep making waves with us.
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